A comparative study of students’ satisfaction in two universities: case of Rajamangala University of Technology Kungthep and University of Jinan

The research on testing students’ degree of satisfaction with universities started in America in the 1950s or 1960s. Fifty years later, it has been formed into mature theories, systems and methods. This paper will be of great help and significance for realizing the people-oriented strategy, reforming education and deploying resources reasonably by testing students’ degree of satisfaction, both internally and externally. Theories of higher education, consumer behavior and other disciplines are used in this study, and through a comparative analysis of relevant literatures, on the basis of understanding the status quo, evaluation systems, mechanisms, as well as technical methods for the evaluation of college students’ satisfaction in major education countries in the world, the modes, characteristics and effect of college students’ satisfactionevaluation are compared and analyzed. The satisfaction evaluation of Chinese and Thai college students is analyzed and compared, and a summary analysis is conducted.