Mosaic Lifestyle Segmentation

**Description**
This consumer lifestyle segmentation system classifies all U.S. households and neighborhoods into 71 unique segments and 19 overarching groups, providing a robust view of consumers. This collection paints a rich picture of U.S. consumers and their socio-demographics, lifestyles, behaviors, and culture. Mosaic provides marketers with the most accurate and comprehensive view of their customers, prospects, and markets.

**Use Cases**

- Identify areas with a high concentration of affluent consumers to plan for additional retail locations
- Tech-savvy individuals could be targeted with the newest gadgets and applications that can help simplify and improve their day-to-day lives
- Provide insight into consumers' shopping habits, preferences, and behavior with retailers and brands
Digital Segments
- Provide insight into consumers' digital lives, their attitudes toward new technology, device ownership, and online competency

**Sample Data Elements**

- Family Type – Single, Married with kids, Married without kids
- Location Setting – Urban, Suburban, Rural
- Economic Status – Modest, Thrifty, Philanthropic, Wealthy
- Personality Type – Jet Setters, Nightlife seekers, Life of leisure

**Treating Data With Respect:**
https://www.experianplc.com/responsibility/treating-data-with-respect/

**Note:** Data is delivered with RampIDs. Click “Request access” to contact LiveRamp, if you are not RampID enabled.