THE ROLE OF REGIONAL PRINCIPLES IN THE DEVELOPMENT OF THE SERVICE SECTOR

This article examines the role and importance of territorial principles in the development of the service sector. The study analyzes regional differences in service sector development, as well as the impact of infrastructure, economic, and demographic factors. It also explores territorial specialization, the role of digital technologies, and the contribution of small businesses to the service sector. Based on the findings, practical recommendations are proposed to reduce regional disparities and improve the efficiency of service sector development.