Throtle - Identity Data Onboarding USA Consumers (250M+ individuals, 130M+ households)

Throtle Data Onboarding connects offline CRM data with online cookies and mobile devices (MAIDs), accurately and deterministically. We enable marketers and brands to confidently target, create more personalized experiences, and measure engagement across multiple channels, browsers, and devices – all in a privacy-safe manner.

搜集汇总

背景与挑战

背景概述

该数据集通过Throtle身份数据对接服务，将美国消费者的线下CRM数据与线上Cookie和移动设备（MAID）准确连接，覆盖超过2.5亿个体和1.3亿家庭。它以隐私安全的方式，支持营销者和品牌实现跨渠道、浏览器和设备的精准目标定位、个性化体验及参与度衡量。