INFORMATION AND COMMUNICATION TECHNOLOGY ADOPTION BY WOMEN ENTREPRENEURS IN INDONESIA

The technology approach to business can be a solution to obtain an efficient and innovative business process. This study aims to identify the role of information and communication technology to address the various business barriers of small business run by women in rural areas in Indonesia. The results of the study show that women entrepreneurs in rural areas of Indonesia are familiar with internetbased information technology, but only a small number have used it as a supportive instrument for business development. Research participants who adopted internet-based digital technology obtained significant advantages, especially from the aspects of promotion and marketing. Information technology has also succeeded in eliminating many obstacles which have traditionally impeded success.