Top driving factors behind Gen Z purchasing decisions in the U.S. 2023

According to a survey conducted among Generation Z consumers in the United States in September 2023, 77 percent said the value of products and services was a leading driving factor when they were making purchasing decisions. This was followed by 73 percent of respondents citing a brand's reputation. Sustainability practices were mentioned by 66 percent.

根据2023年9月对美国Z世代消费者进行的一项调查，77%的受访者表示，在做出购买决策时，产品和服务的价值是首要的驱动力。紧随其后的是73%的受访者提到的品牌声誉。66%的受访者提到了可持续性实践。