Leading sales driving product groups in interactive retail Germany 2021-2023

Clothing, consumer electronics and computers are the leading three sales drivers in German interactive retail. In 2023, clothing sales in German e-commerce generated almost 19.3 billion euros, which was a decrease compared to the year before.

服饰、消费电子与计算机在德国互动零售领域位居销售驱动力前三甲。至2023年，德国电子商务领域的服饰销售额接近193亿欧元，较上年有所下降。