How to irretrievably suppress thoughts about the bear's alcoholism? By first thinking about its non-alcoholic buddy

This article describes the results of two studies which examine the new methods of effective suppressing of stereotypic thoughts. In both studies the participants read the characteristics of the two men - one of them is mentioned as being an alcoholic - and the participants' task is to describe the typical day of both men. In the first study they began with the description of non-alcoholic buddy, in the second study, they began with the description of the alcoholic. In both experiments the mental suppression of stereotypical thoughts was manipulated. Next they were examined on recognition test of memory details about those persons. The findings of both studies showed that participants were able to suppress the stereotypical associations. peerReviewed publishedVersion