Why consumers are eager to use and purchase virtual goods: An SEM-NCA approach
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资源简介：
Data to test the factors that influence Algerians' purchase intention of virtual goods. By using purposive sampling techniques, the data was collected using a structured questionnaire from a sample of 332 Algerian online game users. The Partial Least Squares Structural Equation Modelling (PLS-SEM) and necessary condition analysis (NCA) methods were adopted to analyze the focused relationships symmetrically and asymmetrically.
创建时间：
2024-01-23
