MediaWallah Enrichment App

## Introduction
The MediaWallah identity graph continuously evolves as more identity and signal data is fed to our proprietary learning machine. MediaWallah unifies these fragmented datasets and formulates clusters of Individuals and Households.

## About the Listing
MediaWallah's Enrichment App in the Data Marketplace listing holds Two Applications. **Matchtest** and **Enrichment**.

The objective of the **Matchtest** App is to provide an overlap between a consumer dataset and MediaWallah dataverse without exposure. Typical matchtest take weeks before consumers can get an idea of if they want to purchase data from a Provider. This is because of importing and exporting data, confirming schemas, and even contract delays. Using the Snowflake's Secure Native Application Data Cloud, the Enrichment Insights Application templatizes this lengthy process and takes only minutes to complete, without data ever leaving snowflake.

The objective of the **Enrichment** App is to provide MediaWallah data append to consumer's original dataset.

**Reminder** the Provider (MediaWallah) never sees the consumer data, and the Consumer (You!) never see the Provider's. The matching happens all with in snowflake! and only returns the matchable data!

New Customers can get unlimited number of **Matchtests** but only get get a limited number of **Enrichments** runs with the a percentage of potential data returned. Please contact MediaWallah to upgrade to the Full Enrichment Application!

## INDV
Records: 3.7BB
Individuals: 228MM
Devices: 651MM
Device hem pairs: 3BB
Cookies: 131MM
Cookie hem pairs: 629MM
Emails: 544MM

## HH
Records: 4.8BB
Devices: 919MM
Cookies: 269MM
Emails: 455MM
IP_Address: 174MM
CTVs: 120MM
CTV email pairs 199MM
CTV device pairs: 467MM

## Available match_key_types and return_types
* DEVICE_ID (such as IDFA, AAID)
* COOKIE
* IP_ADDRESS
* CTV_ID
* Email Hashes [MD5_HASH, SHA1_HASH, SHA256_HASH]

## Workflow
Follow the steps in Readme after installing the Listing!

搜集汇总

背景与挑战

背景概述

MediaWallah Enrichment App提供Matchtest和Enrichment两个应用，通过Snowflake平台安全实现数据匹配与增强，无需数据离开平台。该数据集涵盖个体和家庭维度的海量记录，包括设备、Cookie和电子邮件等，并支持多种匹配键类型如设备ID和哈希邮箱。