Los portavoces oficiales y la estrategia audiovisual en la crisis de la Covid-19 en España

The covid-19 crisis has destabilized the world communication system, blurring some of the borders of disciplines such as political communication and corporate communication, or implanting new phenomena that until now had not been known as the competition of television day time versus prime time. This article begins with the study of the role that official spokespersons have played in the Government's crisis communication strategy. In this context, the changes in the television strategyare also studied; the predominance of political communication over corporate communication, and what has been the role of government spokespersons as influencers.