THE IMPORTANCE OF STANDARDIZATION IN THE DIGITAL ECONOMY

The rapid development of the digital economy has transformed traditional economic systems, reshaping production processes, service delivery, and business models. In this context, standardization plays a critical role in ensuring interoperability, security, efficiency, and sustainable growth. This article examines the importance of standardization in the digital economy, focusing on its impact on technological integration, market transparency, and innovation. Using an analytical approach, the study highlights how international and national standards contribute to reducing transaction costs, enhancing trust among stakeholders, and supporting inclusive digital development. The findings suggest that effective standardization is a key factor in strengthening competitiveness and ensuring long-term economic stability in the digital era.