Social media analytics and monitoring software market share worldwide 2023

The global social media analytics and monitoring software industry in 2023 had Linkfluence as the market leader with a share of over 64 percent, followed by Meltwater and Netvibes who had market shares of approximately 14.5 and 7.74 percent, respectively. When social media analytics and monitoring software are combined, it optimizes the extracted social media insights gained through analyzing and monitoring social media data.

2023年，全球社交媒体分析及监控软件行业由Linkfluence领跑，市场份额超过64%，其后依次为Meltwater和Netvibes，分别占据约14.5%和7.74%的市场份额。将社交媒体分析及监控软件结合使用，能优化通过分析及监控社交媒体数据所获取的社交媒体洞察。