Frequency consumers drink coffee in the U.S. 2023, by generation

In 2023, the majority of American consumers reported drinking coffee every day. In fact, about 83 percent of Baby Boomers, 74 percent of Gen X, 66 percent of Millennials, and 42 percent of Gen Z surveyed said so. Accordingly, it can be stated that the younger the generation, the lower the daily coffee consumption.

截至2023年，绝大多数美国消费者报告称他们每天都会饮用咖啡。事实上，大约83%的婴儿潮一代、74%的X世代、66%的千禧一代以及42%的Z世代受访者均表示如此。据此，我们可以断言，一代人越年轻，其日常咖啡消费量就越低。