Leading online marketplaces in Belgium 2023, based on visit share

In December 2023, bol.com was the most visited online marketplace in Belgium, accounting for approximately 21 percent of desktop visits to sites in this category. Coming in second place was amazon.fr, responsible for nearly ten percent of traffic, while aliexpress.com ranked third with 9.67 percent of marketplace visits. Interestingly, all companies in Belgium’s top five are foreign online marketplaces. Indeed, survey data reveals that two-thirds of Belgian consumers buy from foreign sellers.Cross-border shopping The Belgian e-commerce climate is quite unique. Partly due to its small size and multi-lingual division, e-commerce companies from neighboring countries are more popular than Belgian companies. Indeed, in 2022, 35 percent of Belgian cross-border purchases came from the Netherlands, where Bol.com is headquartered. A further 23 percent of transactions were conducted on French platforms, represented in the present statistic by Amazon France. Belgian online shopping preferences Belgian consumers are active on the internet, but still prefer to shop mostly in-store. A 2023 survey revealed that 36 percent of Belgians prefer in-store shopping, whereas 26 percent opt for e-commerce. Zooming in on Belgian e-commerce attitudes, it becomes apparent that consumers from Flanders, Wallonia, and Brussels are no impulse buyers. Product research and reading customer reviews are the two most popular e-commerce activities in Belgium.

于2023年12月，bol.com成为比利时最受欢迎的在线市场，占据了该类别网站桌面访问量的约21%。位居第二的是amazon.fr，贡献了近10%的流量，而aliexpress.com以9.67%的市场访问量排名第三。值得注意的是，比利时排名前五的公司均为外国在线市场。实际上，调查数据显示，三分之二的比利时消费者从外国卖家处购买商品。跨境购物比利时电子商务环境颇具特色。部分原因在于其国土面积较小且多语言分布，邻近国家的电子商务公司比比利时公司更受欢迎。实际上，在2022年，35%的比利时跨境购买来自总部位于荷兰的Bol.com，另有23%的交易在法国平台进行，在本统计中由Amazon France代表。比利时在线购物偏好比利时消费者虽然活跃于互联网，但仍更倾向于在实体店购物。一项2023年的调查显示，36%的比利时人偏好店内购物，而26%的人选择电子商务。深入观察比利时的电子商务态度，我们发现弗拉芒、瓦隆和布鲁塞尔地区的消费者并非冲动型购买者。产品研究和阅读客户评价是比利时最受欢迎的两种电子商务活动。