Hierarchical multiple logistic regression analyses for the prediction of choice behavior.

Note. Choice behavior was coded as 0 = water and 1 = beer. Continuous predictors were standardized in order to facilitate the interpretation of the odds ratio. PPNT = picture-picture naming task.
aNagelkerke R2.
bThe odds ratio of, for example, the PPNT score can be interpreted as follows: When the PPNT score increases by one standard deviation, the odds of choosing beer increase by a factor of 2.21 (given that gender and the directly measured attitude are held at a fixed value).
cCoded as 0 = male and 1 = female.
dCalculated by averaging the evaluation rating, liking rating (after transformation to a scale ranging from −10 to 10), and mean evaluation rating of the primes for beer and water separately and subsequently subtracting the composite score for water from the composite score for beer.
eCalculated by subtracting the mean reaction time of categorization of beer stimuli as beer from the mean reaction time of evaluative categorization of beer stimuli.