Leading social media platforms used by marketers worldwide 2024

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.The global social media marketing segmentAccording to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.Social media for B2B marketingSocial media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

在全球范围内的2024年市场调研中，约86%的市场营销人员报告称，他们使用了Facebook进行营销活动。Instagram和LinkedIn紧随其后，分别被79%和65%的受访者提及。根据同一项研究，59%的受访营销人员计划在当年增加对YouTube的有机营销使用。LinkedIn和Instagram紧随其后，共同构成了2024年全球营销人员计划增加有机使用的三大社交媒体平台。这些平台的主要驱动因素是品牌曝光度和流量增加，这也是全球范围内社交媒体营销收益的首要因素。在B2B市场营销中，社交媒体平台的采用率因各个子细分市场关注的重点而异。由于Facebook和Instagram（均由Meta, Inc.运营）在在线受众中的流行，B2C专业人士将重点放在这两个平台上；而B2B营销人员则专注于由Microsoft拥有的LinkedIn，因为它旨在在商业环境中连接人和公司。