Chinese wool project, 1987

This study was commissioned by the International Wool Secretariat in April 1987, to explore attitudes to woollen products amongst urban dwellers of the People's Republic of China. A total of 800 respondents aged between 18 and 60 years, living in the city of Naming, were interviewed. Topics covered include awareness of wool fabrics and trademarks; awareness of advertising and its effect on purchasing decisions; clothing owned and choice of fabrics; total expenditure on clothing; opinions on various fabrics in terms of warmth, durability, etc.; thoughts on western clothing styles; ownership of other household items made from wool, such as blankets and carpets; and patterns of shopping. Background variables include the number of persons in the household; the household member responsible for shopping; respondent's age, sex, education level, marital status, occupation and area of work; responsibility for household duties; and household and personal monthly income.