Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion
收藏NBER2014-01-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w19794
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资源简介：
We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a pharmaceutical firm's DTCA strategy. We highlight how the profitability of DTCA varies with the characteristics of the condition that the advertised drug treats, the incidence of the
提供机构：
美国国家经济研究局
创建时间：
2014-01-01
