Abstract The present study investigates the influence the organizing body’s reputation has on the image of a sports mega-event and on the mega-event sponsors’ consumer-based brand equities. The study'
The Sports Event Sponsorship market represents a dynamic segment of the global marketing landscape, where brands align themselves with sporting events to enhance visibility and engagement. This market
Die Statistik zeigt die Anzahl der offiziellen Sponsoren der UEFA Fußball-Europameisterschaften 2008 und 2012. Für die EURO 2012 hat die UEFA 5 Sponsoren der EUROTOP-Kategorie (Coca-Cola, Sharp, Hyund
