Consumer perception of the amount of ads on selected channels in the U.S. 2023

During an April 2023 survey among adults in the United States, nearly three-quarters (or 73 percent) of respondents said they thought there were far too many or somewhat many advertisements on paid television. Meanwhile, 37 percent of the interviewees said the same about podcasts. According to the same study, direct texting and email marketing were the channels U.S. consumers felt the most comfortable receiving personalized ads in 2023.

在2023年4月对美国成年人进行的一项调查中，近四分之三（或73%）的受访者表示，他们认为付费电视上的广告过多或相对较多。与此同时，37%的受访者对播客持相同看法。根据同一项研究，直接短信和电子邮件营销是美国消费者在2023年感到最舒适接收个性化广告的渠道。