THE IMPACT OF MOVIES AND MEDIA

This article examines the multidimensional impact of movies and media on human behavior, attitude formation, and societal perception. Drawing on cultivation theory, social learning theory, and empirical data from cross-national studies conducted between 2019 and 2023, the study analyzes how repeated media exposure reshapes cognitive schemas, behavioral tendencies, and value orientations, particularly among adolescents. Quantitative findings and theoretical frameworks are synthesized to evaluate both the detrimental and constructive dimensions of cinematic influence on contemporary society.