Importance of prices/offers in online shopping vs inflation in Chile 2021-2022

As the rate of inflation increased between the first quarter of 2021 and the first quarter of 2022 in Chile, so did the share of consumers attributing importance to good prices and offers when shopping online. At 2.9 percent inflation in the first quarter of 2021, 37 percent of digital shoppers considered prices as important factors in their online purchases. A year later, with an 8.3 percent inflation rate, more than half (55 percent) of online consumers were attentive to good prices/offers when shopping online.

随着智利自2021年第一季度至2022年第一季度的通货膨胀率不断攀升，将优质价格和优惠视为在线购物重要因素的消费者比例亦随之增长。在2021年第一季度2.9%的通货膨胀率下，37%的数字消费者将价格视为其在线购物的重要考量因素。然而，一年之后，通货膨胀率上升至8.3%，超过半数（55%）的在线消费者在购物时对优质价格/优惠给予了高度关注。