Willingness to pay more for sustainable products APAC 2023, by generation

In a 2023 survey, 72 percent of Gen Z respondents stated that they were willing to pay more for sustainable products. In contrast, only 41 percent of Baby Boomer respondents were willing to pay a higher price for a more sustainable product.

在一项2023年的调查中，72%的Z世代受访者表示愿意为可持续产品支付更高的价格。相比之下，仅有41%的婴儿潮一代受访者愿意为更加可持续的产品支付额外费用。