Dataset EFFECT VALUE COCREATION_GLOBAL BRAND EQUITY_SATISFACTION
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资源简介：
Base de datos del artículo González-Mansilla, O.; Serra-Cantallops, A. & Berenguer-Contrí, G. (2023) Effect of value co-creation on customer satisfaction: the mediating roleof brand equity, Journal of Hospitality Marketing & Management, 32:2, 242-263, https://doi.org/10.1080/19368623.2023.2164394
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Zenodo创建时间：
2025-01-17
