Movable Ink Content Events (Demo)

This dataset comprises User-level Content Events from Movable Ink, detailing the context and engagement metrics of consumer interactions with campaign content. It captures data such as the variations clicked, the devices used, and the timing of interactions, enabling detailed insights into consumer behavior. This data is sourced directly from Movable Ink’s Studio platform and includes multiple event details: device type logs, content variation logs, interaction timing logs, and more. Whether you’re looking to tailor experiences, predict future behaviors, or optimize campaign strategies, our analytics and reports provides the scale, scope, and granularity needed to transform insights into action.

Datasets from Movable Ink reports are available to all Movable Ink Studio customers and can be utilized to experiment with personalizing marketing strategies, enhancing audience engagement, and leveraging data-driven insights from the Marketplace.

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All available report types are as follows:

- App Configuration Benchmarks
- Behavioral Pageview Counts By Day and Client Type (Movable Ink & Non-Movable Ink Events)
- Block Performance*
- Block and Target Performance & Revenue Analysis
- Block and Target Performance & Revenue Analysis (User-Level)*
- Campaign Event Log*
- Campaign Performance by Day
- Conversions by Day (Movable Ink & Non-Movable Ink Events)
- Conversions by Day and Client Type (Movable Ink & Non-Movable Ink Events)
- Dynamic vs. Fallback*
- Extra Data or Query Params (Aggregated)*
- Extra Data or Query Params (user-level)*
- High Level Block Performance
- iOS Engaged Users*
- Optimizer Variation by User*
- SMS Campaign Performance Report
- Usage

*Clients must elect to receive and report on user-level data. Contact Movable Ink to begin receiving user level data and generating these additional reports.

原始信息汇总

Movable Ink Content Events (Demo) 数据集概述

数据集基本信息

• 数据集名称: Movable Ink Content Events (Demo)
• 提供商: Movable Ink
• 试用信息: 30天免费试用
• 数据内容: 用户级内容事件摘要，包括用户对Movable Ink内容的打开和点击行为。

数据集描述

• 数据集包含来自Movable Ink的用户级内容事件，详细记录了消费者与活动内容的互动背景和参与度指标。
• 数据来源: Movable Ink的Studio平台。
• 包含多种事件详情: 设备类型日志、内容变体日志、互动时间日志等。

业务需求

1. 个性化客户体验: 通过理解客户如何与活动内容互动，创建高度个性化的体验。
2. 受众细分: 根据实际互动和参与模式细分受众。
3. 联系人数据丰富化: 通过添加互动数据层丰富现有客户档案。
4. 受众激活: 应用内容事件洞察直接激活受众。
5. 机器学习: 为预测客户行为和优化活动性能的机器学习模型提供输入。
6. 订阅者获取与保留: 分析最有效的活动元素以获取新订阅者并保留现有订阅者。

数据字典

• 表名: SAMPLE_DATA_CONTENT_EVENTS
• 主要字段:
  • BLOCK_ID (Number)
  • CAMPAIGN_ID (Number)
  • CARRIER (Varchar)
  • CLIENT_NAME (Varchar)
  • CLIENT_TYPE (Varchar)
  • DEVICE_AGENT (Varchar)
  • DEVICE_BROWSER_FAMILY (Varchar)
  • DEVICE_BROWSER_VERSION (Number)
  • DEVICE_CATEGORY (Varchar)
  • DEVICE_PLATFORM (Varchar)
  • DEVICE_TYPE (Varchar)
  • DISABLED (Boolean)
  • EVENT_TYPE (Varchar)
  • EVENT_TYPE_MODIFIER (Varchar)
  • EXTRA_DATA (Varchar)
  • LANGUAGE (Varchar)
  • LOCALE (Varchar)
  • LOCATION_CITY (Varchar)
  • LOCATION_COUNTRY_CODE (Varchar)
  • LOCATION_COUNTRY_NAME (Varchar)
  • LOCATION_REGION (Varchar)
  • MI_ECMP (Varchar)
  • MI_U (Varchar)
  • OPTIMIZATION_ID (Number)
  • OPTIMIZATION_MODE (Varchar)
  • PREVIEW (Boolean)
  • QUERY_PARAMS (Varchar)
  • REQUEST_DATE (Date)
  • REQUEST_TIMESTAMP (Varchar)
  • REQUEST_UUID (Varchar)
  • TARGET_ID (Number)
  • TIMEZONE_CODE (Varchar)
  • TIMEZONE_LOCATION (Varchar)
  • TIMEZONE_OFFSET (Number)
  • VARIATION_ID (Number)
  • VARIATION_POSITION (Varchar)

使用示例

1. 理解展示次数: 按设备获取内容展示次数。
2. 理解查询参数: 提取每个Movable Ink内容上捕获的查询参数值。

类别

• 营销
• 个性化客户体验
• 受众细分
• 联系人数据丰富化
• 受众激活
• 机器学习
• 订阅者获取与保留

联系信息

• 销售: [e-mail]
• 支持: [e-mail]

数据刷新

• 刷新类型: 静态数据

云区域可用性

• AWS: 亚太地区（雅加达、孟买、大阪、首尔等44个地区）