eCommerce Benchmark KPIs: Flowers & Gifts in the Netherlands

In 2023, next to an add-to-cart rate of 16.9%, a cart abandonment rate of 61.1%, and a conversion rate of 6.6%, the eCommerce Benchmark KPIs for Flowers & Gifts in the Netherlands also consist of an AOV of US$46.7, a discount rate of 9.8%, and a return rate of 4.9%.

至2023年，荷兰花卉礼品电商领域的关键绩效指标（KPIs）除包含16.9%的加入购物车率、61.1%的购物车放弃率和6.6%的转化率外，亦涵盖平均订单价值（AOV）为46.7美元、折扣率为9.8%以及退货率为4.9%。