Daily active users of Snapchat 2014-2024

As of the third quarter of 2024, photo and video sharing app Snapchat had 443 million daily active users worldwide, up from 432 million global DAU in the second quarter of 2024. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagersOriginally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 530 million active users as of April 2021, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2020, Snapchat is the most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

截至2024年第三季度，照片及视频分享应用Snapchat的全球日活跃用户数量已达4.43亿，较2024年第二季度的4.32亿全球日活跃用户数量有所增长。自2019年初以来，该应用的日活跃用户数量一直呈稳步增长态势。Snapchat对于青少年群体具有重要意义。最初于2011年推出，Snapchat已成为全球最受欢迎的社交消息和照片分享应用之一，使其首席执行官兼联合创始人Evan Spiegel成为世界上最富有的社交媒体企业家之一。截至2021年4月，Snapchat的活跃用户数量接近5.3亿，在全球最受欢迎的社交网络中排名靠前。根据2020年秋季美国青少年的调查，Snapchat是他们这一代人最重要的社交网络，领先于照片分享竞争对手Instagram以及其他如Twitter或Facebook等网络。总体而言，据报道，48%的美国15至25岁的互联网用户都在使用Snapchat，这在所有年龄组中是最高的使用率。在社交媒体用户满意度方面，Snapchat的表现尚可。根据最近的调查数据，该社交应用在消费者满意度量表上获得了72分，位列Twitter和Facebook之上，但低于Pinterest和长期竞争对手Instagram。