Consumers who discovered a new product/brand on social media in 2022, by generation

During an October to November 2022 survey carried out among consumers worldwide, 32 percent of all respondents stated that they discovered a new product or brand on social media during the last six months. This share was the highest among the digitally native Gen Z generation, and stood at 61 percent.

在2022年10月至11月期间进行的全球消费者调查中，32%的受访者表示，在过去六个月内，他们在社交媒体上发现了新的产品或品牌。这一比例在数字化原生的Z世代中达到最高，达到了61%。