Opinion Poll for the London Mayoral, London Assembly and London Region European Parliamentary Elections, 2004

The aim of the research was to analyse voters' political preferences in London. The objectives of the research were:<ul><li>to monitor the performance of two new electoral systems in London, the 'Supplementary Vote' and the 'Additional Member System'</li><li>to analyse the extent to which voters 'split tickets' across political parties, both in the party and candidate vote for the assembly and in the first and second preference vote for the London Mayor</li><li>to explore the likely effects of voter behaviour on London's party system, and the wider implications for regional patterns of party support in England</li><li>to examine differences in voters' attitudes towards parties and individual candidates, through analysis of opinion poll simulated voting results and attitudinal responses</li><li>to explore the preferences of non-voters in the London elections, through examination of the responses to ballot papers of non-voting respondents</li></ul><br> Two previous studies conducted by researchers from University College London on the 2000 London Mayoral elections are also held at the UK Data Archive (UKDA): the <i>London Mayoral Election Study, 2000</i> (held under SN 4443), and the <i>London Mayor and Assembly Re-run, 2000</i> (SN 4419).