YouTube brand profile in Brazil 2024

According to a 2024 survey, virtually all of the interviewed social media users in Brazil were aware of YouTube. Among all interviewees, around 85 percent of respondents claimed to use the video platform, while 81 percent said they were likely to use YouTube again. Meanwhile, about 82 percent of respondents said they like YouTube, as 57 percent of Brazilian social media users had heard about YouTube in the media, on social media, or in advertising over the past four weeks.

根据2024年的调查报告，几乎所有接受调查的巴西社交媒体用户均对YouTube有所了解。在所有受访者中，大约85%的用户声称使用该视频平台，而81%的受访者表示他们可能会再次使用YouTube。与此同时，约82%的受访者表示他们喜爱YouTube，因为在过去的四周内，57%的巴西社交媒体用户通过媒体、社交媒体或广告渠道听闻了YouTube的相关信息。