Share of online traffic worldwide 2020, by device

67 percent of global online retail traffic was generated via mobile, data from 2020 showed. In the fashion industry, the mobile share of traffic was even higher, amounting to 76 percent. The traffic distribution of travel online sites was more even, as visits from desktop accounted for 45 percent.

据2020年数据显示，全球在线零售流量中有67%是通过移动设备产生的。在时尚行业中，移动设备的流量占比更高，达到了76%。而在线旅游网站的流量分布则相对均衡，桌面设备访问量占45%。