CPG Audiences

**Overview:**

Each CPG audience is created by sourcing data from a combination of online transactions, offline transactions, linked to a real person, multiple industry-leading surveys, proprietary campaign response activity, and an exclusive network of online activity.<br/>All CPG transactions are captured and identified electronically at the point-of-sale through point-of-sale (POS) scanner sales and promotional activity for grocery, drug, and mass merchandisers stores in the U.S. These audience segments are the result of comprehensive, continuously updated signals that are linked to verified consumers.<br/>CPG audiences are actual transactions tied back to a real and verified person.<br/>

**Why This Matters:**

- Real, Verified People
- Audited and Verified Consent
- Direct Sales Attribution
- Better Performance

**CPG Audiences Include:**

- Alcohol
- Consumer Electronics
- Groceries & Essentials 
- Healthcare products
- Household products 
- Intent
- Pet products & supplies 

**Benefits of Bridge data:**

- Engine for World’s Leading Data Providers: Our sole focus on real people helps us power the world’s leading identity graphs and data providers. 
- Permission-Based: We prioritize compliance. Our profiles on real people are updated monthly to meet all privacy regulations. 
- #1 Ranked Data Provider: For three consecutive years, Truth{set} has ranked our data among the top for consumer audience quality. 
- Reduce Ad Fraud: We eliminate wasted ad spend by targeting real people, combating the 33% of industry ad dollars wasted on ad fraud.

原始信息汇总

CPG Audiences 数据集概述

数据集基本信息

• 提供商: Bridge
• 试用: 免费试用
• 数据刷新频率: 每月
• 时间覆盖范围: 最近1个月
• 云区域可用性:
  • AWS US East (Commercial Gov - N. Virginia)
  • AWS US East (N. Virginia)
  • AWS US East (Ohio)
  • AWS US Gov East 1 (FedRAMP High Plus) 等13个区域

数据集描述

CPG Audiences数据集通过结合在线交易、线下交易、行业领先调查、专有活动响应数据以及独家在线活动网络的数据，创建了与真实消费者相关联的受众群体。所有CPG交易均通过美国杂货店、药店和大卖场的POS扫描仪销售和促销活动在销售点电子捕获。这些受众群体是与已验证消费者相关联的全面、持续更新的信号的结果。

数据集特点

• 真实验证: 数据与真实且经过验证的个人相关联。
• 合规性: 数据经过审计和验证，符合隐私法规。
• 直接销售归因: 提供直接销售归因能力。
• 高性能: 提供更好的性能表现。

包含的受众类别

• 酒精
• 消费电子产品
• 食品杂货和必需品
• 医疗保健产品
• 家居产品
• 购买意向
• 宠物产品及用品

数据字典

列名	数据类型
FIRSTNAME	Varchar
LASTNAME	Varchar
ADDRESS1	Varchar
ADDRESS2	Varchar
CITY	Varchar
STATE	Varchar
ZIP5	Number
ZIP4	Number
HASHED_MD5_EMAIL	Varchar

使用示例

sql SELECT * FROM PUBLIC.CPG

商业应用场景

• 受众激活
• 受众细分
• CPG营销活动
• 加速广告收入
• 客户获取
• 联系人数据丰富

提供商其他数据集

• Automotive Audiences
• Demographic Audiences
• Finance & Insurance Audiences
• Retail Audiences

联系方式

• 销售: [e-mail]
• 支持: [e-mail]