Slovenian folk-pop music, 2022/1

The research examined discourses on folk-pop music as Slovenian cultural heritage in the context of relevant national, regional and local policies. On one hand, the analysis of discourses on folk-pop music included interviews with stakeholders, and surveys of political documents, strategies and materials such as primary and secondary school textbooks in the fields of history and music, on the other. In this research, we were interested in how folk-pop music relates to the concept of cultural heritage according to the creators and curators of institutions and events aimed at promoting this genre, and how folk-pop music is integrated into the tourism promotion of places, regions and the nation. The main purpose of the research was to obtain information on the extent to which the pragmatic understanding of folk-pop music as Slovenian cultural heritage reflects or differs from the official definition given in the Register of Slovenian Intangible Heritage, and in what ways the definition of the genre influences the stakeholder' actions and activities. The aim of the research was to obtain stakeholders' views on the attitudes of the state, local communities, audiences and other actors towards folk-pop music as heritage and to identify related strategies, business models, challenges and opportunities for interconnecting different stakeholders. Where possible, the aim was also to obtain stakeholders' reflections on the changes in the attitudes of the state, local communities and people towards this genre of music over the past three decades.