Slovenian folk-pop music, 2022/1

The research examined discourses on folk-pop music as Slovenian cultural heritage in the context of relevant national, regional and local policies. On one hand, the analysis of discourses on folk-pop music included interviews with stakeholders, and surveys of political documents, strategies and materials such as primary and secondary school textbooks in the fields of history and music, on the other. In this research, we were interested in how folk-pop music relates to the concept of cultural heritage according to the creators and curators of institutions and events aimed at promoting this genre, and how folk-pop music is integrated into the tourism promotion of places, regions and the nation. The main purpose of the research was to obtain information on the extent to which the pragmatic understanding of folk-pop music as Slovenian cultural heritage reflects or differs from the official definition given in the Register of Slovenian Intangible Heritage, and in what ways the definition of the genre influences the stakeholder' actions and activities. The aim of the research was to obtain stakeholders' views on the attitudes of the state, local communities, audiences and other actors towards folk-pop music as heritage and to identify related strategies, business models, challenges and opportunities for interconnecting different stakeholders. Where possible, the aim was also to obtain stakeholders' reflections on the changes in the attitudes of the state, local communities and people towards this genre of music over the past three decades.

本研究聚焦于国家、区域及地方相关政策语境下，作为斯洛文尼亚文化遗产的民谣流行音乐（folk-pop music）相关话语体系。一方面，本研究对该类音乐相关话语的分析涵盖了对利益相关者（stakeholder）的访谈，以及对政治文件、政策战略与历史、音乐学科中小学教科书等材料的调研；另一方面，本研究关注两大核心方向：一是面向推广该音乐流派的机构与活动的创作者及策展人眼中，民谣流行音乐与文化遗产概念的关联，二是该类音乐如何被融入地方、区域乃至国家层面的旅游推广体系中。本研究的核心目标在于，探明将民谣流行音乐视作斯洛文尼亚文化遗产的务实认知，与《斯洛文尼亚非物质文化遗产名录（Register of Slovenian Intangible Heritage）》中给出的官方定义之间的契合程度与差异，并厘清该音乐流派的定义如何影响利益相关者的各项行动与实践。本研究的另一目标在于，获取利益相关者对国家、地方社区、受众及其他主体将民谣流行音乐视作文化遗产的态度看法，并梳理出联结不同利益相关者的相关策略、商业模式、面临的挑战与机遇；在条件允许的情况下，本研究还旨在收集利益相关者对过去三十年间，国家、地方社区与民众对该音乐流派态度转变的反思与见解。