U.S. Amazon Prime membership penetration 2019, by generation

A 2019 survey revealed that 60 percent of Gen Z consumers in the United States were Amazon Prime members and a further 27 percent of that demographic were had previously held an Amazon Prime membership. In comparison, 65 percent and 18 percent of Millennials were current and former members of the online shopping service subscription respectively.

一项2019年的调查显示，美国60%的Z世代消费者为亚马逊Prime会员，此外，该群体中有27%曾持有亚马逊Prime会员资格。相较之下，65%和18%的千禧一代分别为当前的及前亚马逊在线购物服务订阅会员。