Advertising nature of influencers in Spain 2023

During a 2023 survey, 13 percent of responding social media users from Spain who followed influencers on social media stated that the comments of the influencers they followed were very much of a promotional nature; another 21 percent said the comments were quite promotional. On the other hand, 18 percent said that they were not very or not at all of promotional nature.

在2023年的一项调查中，13%的来自西班牙并关注社交媒体影响者的受访者表示，他们所关注的博主发布的评论极具促销性质；另有21%的受访者认为这些评论具有相当程度的促销性质。另一方面，18%的受访者认为这些评论并非促销性质，或促销性质极低。