OOH ad ex contribution across India 2021, by category

In 2021, the contribution of real estate and construction to out-of-home advertising expenditure in India was around 4.72 billion Indian rupees. This was followed by the organized retail sector, with

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TV ad spend share in India 2025, by product category

Television ad spend distribution across India in 2025, by product category

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Share of digital ad spends India 2023, by format

In 2023, the largest chunk of digital advertising expenditure in India was spent on social media, with a share of 30 percent. The online video format closely followed this at 28 percent. The digital a

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OOH ad spend share across India 2023, by category