Leading e-commerce sites in the U.S. 2021, by monthly visits

As of June 2021, Amazon was the most visited e-commerce site in the United States, recording approximately 2.45 billion monthly visits to Amazon.com. eBay ranked second, with more than 885 million visits per month, while Walmart came in third, surpassing 410 million. Online retail in a nutshellOnline retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods and services are sold via the internet. There are several business models at play here with the likes of Walmart, Home Depot, or Target based on brick-and-mortar stores whereas others such as Amazon, eBay, or Etsy are designated online marketplaces. It also includes eBay which allows third-party or private sellers to market their goods. Online retail sites enable customers to browse through a range of products before placing them into an electronic shopping cart. Unlike their retail counterparts, online retail sites are not bound to a physical location or limited by store opening hours, and as such, have proven themselves immensely convenient for consumers. Apparel & accessories and computers & consumer electronics are some of the most popular e-commerce categories in the United States. Fast-growing retailersIn addition to being the most visited retail site in the United States, Amazon also accounts for the vast majority of e-commerce sales. Over the past few years, Amazon’s retail sales in the United States have grown steadily, however, competition in this space is growing strong. Etsy, followed closely by Walmart and Target, are among the companies that recorded the fastest online retail sales growth in 2021.

截至2021年6月，亚马逊已成为美国最受欢迎的电子商务网站，记录了约24.5亿次每月访问量至Amazon.com。eBay位居第二，每月访问量超过8.85亿次，而沃尔玛排名第三，月访问量超过4.1亿次。概而言之，在线零售业作为美国一项交易额高达数十亿美元的消费者业务领域，通过互联网进行商品和服务的销售。其中涉及多种商业模式，如沃尔玛、家得宝或塔吉特等，其业务基于实体店面，而亚马逊、eBay或Etsy等则被定义为在线市场。此外，eBay还允许第三方或私人卖家进行商品营销。在线零售网站使得消费者能够在下单前浏览各类产品，与实体零售店不同，在线零售网站不受物理位置的束缚，亦不受营业时间的限制，因此，它们为消费者提供了极大的便利。服装及配饰以及电脑和消费电子是美国的电子商务中最受欢迎的类别之一。快速增长的零售商除在美国访问量最高的零售网站外，亚马逊还占据了绝大多数的电子商务销售额。在过去几年中，亚马逊在美国的零售销售额稳步增长，然而，这一领域的竞争正在日益激烈。Etsy、Walmart和Target等公司均记录了2021年最快的在线零售销售额增长。