Program Views Data Feed

**Program-Level ACR Intelligence for Smarter TV Analytics**

LG Ad Solutions’ Program Views Dataset transforms deterministic Automatic Content Recognition (ACR) data into structured program-level insights. Capturing second-by-second TV viewing across opted-in LG Smart TVs, the dataset identifies the program, network, and genre being viewed across linear and streaming environments.

Purpose-built for enterprise analytics, Program Views enables accurate modeling of audience behavior, program reach, and content engagement. With comprehensive coverage across all 210 U.S. DMAs, it delivers a unified foundation for media planning, activation, and measurement within Databricks.

**Key Highlights**

- ACR-Powered: Deterministic TV viewership data from opted-in LG Smart TVs
- Granular Coverage: Program, network, and genre-level insights across 210 U.S. DMAs
- High Frequency: Second-by-second collection refreshed monthly
- Seamless Integration: Optimized for analytics, modeling, and activation in Databricks

**Use cases**

- **Media Planning**
- Analyze historical program-level viewing trends to inform network and genre allocation.
- Identify audience overlap and incremental reach across linear and streaming platforms.
- Build content-based audience segments for targeting and forecasting.
- **Activation**
- Target audiences based on program, network, or genre engagement.
- Extend campaign activation to connected devices through deterministic household linkage.
- Reach high-value cohorts such as live sports viewers or entertainment enthusiasts.
- **Measurement & Reporting**
- Measure tune-in, audience lift, and competitive share by network or program.
- Evaluate frequency distribution and exposure patterns across campaigns.
- Generate insights for tentpole events and daypart viewership performance.
- **Insights & Custom Analysis**
- Quantify streaming-only versus hybrid household behavior.
- Analyze HDMI usage, connected-device overlap, and cross-platform engagement.
- Conduct custom analytics leveraging second-by-second ACR viewership data.

**Product details**

ACR data that contains TV program viewership information at a granular level. Each row in the dataset represents a user session, defined by continuous viewership. A session concludes when there is a change in the network, program, or device state.

**Additional Insights**

Geographic Coverage: United States and Canada

For more information, contact us at [e-mail]