ANALYSIS OF THE COMPATIBILITY BETWEEN THE COMPANYAND ITS EXTERNAL MARKETS BASED ON BELA BALASSA INDEX

ABSTRACT Small medium companies represent an important share in the total of the Brazilian companies but have small weight in the external trade balance although at present are being stimulated trough appropriate official politics to increase its participation in the foreign trade. Not always the exporting producers associate the attractiveness of a market with the compatibility towards its company. Then, in view to the increasing necessity of tools that can assist the decision making process, related to the election of external markets we suggest in this article a methodology that aims to select a market, according to its compatibility with the exporting company, measured by the exporting tradition of Brazil in that industry, and the comparative advantages of that product.