Chobani brand profile in the United States 2023|品牌市场分析数据集|消费者行为数据集

How high is the brand awareness of Chobani in the United States?When it comes to milk alternative drinkers, brand awareness of Chobani is at 72 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Chobani in the United States?In total, 29 percent of U.S. milk alternative drinkers say they like Chobani. However, in actuality, among the 72 percent of U.S. respondents who know Chobani, 40 percent of people like the brand.What is the usage share of Chobani in the United States?All in all, 29 percent of milk alternative drinkers in the United States use Chobani. That means, of the 72 percent who know the brand, 40 percent use them.How loyal are the drinkers of Chobani?Around 23 percent of milk alternative drinkers in the United States say they are likely to use Chobani again. Set in relation to the 29 percent usage share of the brand, this means that 79 percent of their drinkers show loyalty to the brand.What's the buzz around Chobani in the United States?In July 2023, about 27 percent of U.S. milk alternative drinkers had heard about Chobani in the media, on social media, or in advertising over the past three months. Of the 72 percent who know the brand, that's 38 percent, meaning at the time of the survey there's some buzz around Chobani in the United States. Chobani drinkers in the U.S. keep up the traditionThe comparison of the most important aspects in life between consumers and non-consumers of Chobani oat milk shows a difference in priorities. Traditions are of higher importance to drinkers of Chobani than to the non-consumers or general population in the U.S. This difference might be explainable by comparing the brand KPI scores across generations, as Baby Boomers represent the highest share for most KPIs including popularity, consumption, and loyalty.

Chobani在美国的品牌知名度究竟如何？针对乳制品替代品消费者群体，Chobani在美国的品牌知名度高达72%。此次调查采用辅助品牌识别的概念，向受访者展示了品牌的标志和文字名称。Chobani在美国的受欢迎程度如何？总体而言，29%的美国乳制品替代品消费者表示他们喜欢Chobani。然而，实际上，在知晓Chobani的72%的美国受访者中，有40%的人表示喜爱该品牌。Chobani在美国的占有率如何？总的来说，美国乳制品替代品消费者中有29%的人使用Chobani。这意味着，在知晓该品牌的72%的人群中，有40%的人选择使用它。Chobani的消费者忠诚度如何？大约23%的美国乳制品替代品消费者表示他们很可能会再次使用Chobani。这一比例相对于品牌29%的使用份额，意味着79%的消费者表现出对品牌的忠诚度。围绕Chobani在美国的舆论如何？截至2023年7月，大约27%的美国乳制品替代品消费者在过去三个月内通过媒体、社交媒体或广告了解到Chobani。在这72%知晓该品牌的人群中，这一比例为38%，意味着在调查时，Chobani在美国已有一定的舆论热度。美国Chobani消费者坚守传统。将消费者与非消费者在Chobani燕麦奶最重要的生活方面的比较显示，传统对于Chobani的消费者相较于非消费者或美国的一般人群更为重要。这种差异或许可以通过比较不同代际的品牌关键绩效指标（KPI）来解释，因为婴儿潮一代在大多数KPI中，包括受欢迎程度、消费和忠诚度方面所占份额最高。