This data is a part of a PhD thesis that aims to explore the grocery shopping experience of older individuals (aged 65+) in the United Kingdom (UK). In order to provide a better shopping experience t
How do social cues in the immediate environment affect older consumers’ tendency to feel younger? And what is the impact of this tendency on consumption? This research investigates the malleability of
All data were obtained from behavioral experiments and processed using SPSS 26.0 and Mplus 8, including data cleansing, difference testing, and mediation path testing.192 rows of raw data in table for