Farm Management Education: Insights from Industry Stakeholders

Professional farm managers use both work experience and higher education to develop skills necessary for the changing needs of modern agriculture. We asked professional farm managers their perspectives on the essential topics, skills, and competencies that should form the core of farm management education. Results suggest that, in addition to financial analysis and general economics, farm management education needs to focus on “soft skills” such as communication with clients and landowners, negotiations, and relationship management.