Intangible Marketing Capital
收藏NBER2022-06-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w30145
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资源简介：
We present several empirical facts about trends in marketing investment in the US. We also present estimates of the private value of brands to firms and aggregate intangible brand capital stocks created by these investments. These investments include the creation and maintenance of a brand name and
提供机构：
美国国家经济研究局创建时间：
2022-06-01
