eCommerce Benchmark KPIs: Personal Care in the Netherlands

In 2023, next to an add-to-cart rate of 15.6%, a cart abandonment rate of 71.3%, and a conversion rate of 4.5%, the eCommerce Benchmark KPIs for Personal Care in the Netherlands also consist of an AOV of US$58.7, a discount rate of 11.5%, and a return rate of 4.6%.

于2023年，荷兰个人护理电子商务基准关键绩效指标（KPIs）包括：15.6%的加入购物车率、71.3%的购物车放弃率、4.5%的转化率，此外，平均订单价值（AOV）为58.7美元，折扣率为11.5%，退货率为4.6%。