Innovative strategies for enhancing small business competitiveness in Khorezm region through digital transformation

This article examines the key issues and innovative strategies for enhancing the competitiveness of small businesses and private entrepreneurship entities in the Khorezm region under the conditions of rapid digital transformation. Taking into account the region's unique economic and geographical characteristics, as well as its high potential in agriculture, handicrafts, the textile industry, and sustainable tourism, the study identifies critical factors driving digital adoption. Based on comprehensive research findings, actionable proposals and recommendations have been formulated to improve institutional, financial, and technological mechanisms, aiming to strengthen digital adaptability and expand market reach for local small enterprises.