Popular ways for followers to discover influencers in Italy in 2019

Italian users discovered influencers through a mix of different channels. A poll from 2019 showed that traditional media were a relevant channel for a quarter of respondents, while recommendations of friends or other people they knew were relevant for 17 percent of users. Purchasers of products suggested by influencers discovered new influencers rather randomly while they were looking for information on specific products. Random browsing was a popular way to find new influencers for 35 percent of brands' followers.

意大利用户通过多种渠道发现了影响者。一项2019年的调查显示，传统媒体对于四分之一的受访者而言是一个重要的渠道，而朋友或其他认识的人的推荐对于17%的用户来说至关重要。那些购买由影响者推荐的产品的人群在寻找特定产品信息时，往往以随机的方式发现了新的影响者。对于35%的品牌追随者来说，随机浏览是一种流行的寻找新影响者的方式。