Gender analysis of Dragon's Den UK Show

This dataset captures structured information on entrepreneurial pitches featured in a sample of episodes of the television programme Dragons' Den raging from season 2 to season 22. It includes profiles of the pitchers, their products or services, and the interactions with a panel of investors. The dataset includes variables on the pitchers' demographic and professional backgrounds (e.g., age group, gender, education, occupation, regional affiliation). Product-related data includes business name, description, target group, and stage of development. It also documents the dynamics of the pitch itself in the show: time allocation, investor reactions, questions asked and interactions with dragons, offers made or declined, and justifications provided on both sides. Each pitch entry records responses from individual investors. The dataset is designed to support qualitative and quantitative analysis of representations of gender in entrepreneurian and investment behaviour in media contexts.