The Young Consumer

Purchase behavior and economic enlightenment of young consumers.

Topics: Purchase planning and keeping a housekeeping book; obligation
to purchase or uneasiness perceived at leaving a store after not
buying anything; use of special offers; price as quality
characteristic; self-assessment of extent to which informed about
economic questions; sources of political and economic information;
familiarity of consumer magazines and interest in product tests; use
of product tests for consumer information; knowledge about the
Stiftung Warentest {foundation for product testing} and knowledge
about the significance of ´recommended price´; knowledge about the
maximum permitted discount and the term ´net weight´; knowledge about
best-before date as well as quality and mark of quality; assessment
of the legal situation with various hypothetical purchase contracts;
personal check of the sales receipt and price comparisons; conduct
with relatively expensive prices in one´s regular store; knowledge
about the legal consequences of late installment payments; assessment
of the influence of consumers on quality and price of products;
attitude to consumer advice and to consumers joining together;
attitude to active participation in a consumer organization; rent
payments and additional costs; completed insurance policies; type of
sources of income and forms of investment; possession of stocks and
shares and possession of bank account; use of the 624-DM law.

Demography: age; sex; marital status; school education; occupation;
household income; size of household; head of household; housing situation;
possession of durable economic goods.